Beverage industry consulting service

4P&D Solution:

For juice/beverage industry, another key success factor is brand management, so we develop 4P&D Solution.

1. Product R & D :

1.Juice recipe R&D, based on consumer preference of your target market and available local raw materials

2. Brand Planning :

1.Analyze your market and understand your consumer behavior and trends.

2.Conduct accurate brand positioning based on your target market and consumer needs.

3.Develop and execute specific brand strategy to communicate product benefit, brand value and shape brand recognition

3. Package Design

1.Design consistent with your product benefit and brand personality

4. Promotion Campaign

1.Create influential advertising campaigns and promotion campaigns to build a unique brand personality which wins the heart of your consumers.

5. Distribution Management

1.Distribution channel design according to your consumer behavior and trends, regions, competitors, sales volume, etc.

2.Help your distributors in their advertising campaigns and promotion activities. Support them by activity planning, subsidies measures, sales promotion packaging, etc. It helps your product grab more market share and be better recognized by consumers.

3.Conduct distributors training to help them understand your product benefit, brand concept and value.

4.Product service support: proper operation in handling product problems and customer complaints